{"id":50040,"title":"Our Green Ethos","description":"Clothing powered by renewables. This blog helps you understand what sustainable production means in practice. We've included some pictures, some numbers, and some details about the relevant parts of the supply chain, like how we are using renewable energy, organic cotton and low-waste production methods to reduce carbon. The Sun and the Wind keep the lights on. Our products are made in factories powered by the wind and the sun","content":"

Clothing powered by renewables<\/strong><\/h1>

This blog helps you understand what sustainable production means in practice. We've included some pictures, and some details about the relevant parts of the supply chain, like how we are using renewable energy, organic cotton and low-waste production methods to reduce carbon.<\/p>

\"vgd8vtrpdxbkab7tomzmqy0odn25p8hfvm39co5mx6unpwcx.jpg.jpg?w=1140&v=2\"<\/p>

The Sun and the Wind keep the lights on<\/strong><\/h3>

Our products are made in factories powered by the wind and the sun. Renewable sources of energy minimise pollution, unlike finite fossil fuels like coal which release greenhouse gases when used, contributing to global warming.

Renewable energy power is awesome. <\/em><\/p>

Plant based Packaging<\/strong><\/h3>

All our products and packaging are made using natural materials. Whilst it can take hundreds of years for plastic bags to break down, paper biodegrades in weeks. No waste, no plastic pollution. And while plastic is made from oil and requires energy, emitting carbon, to be formed, paper mailers are almost the opposite: The carbon in the molecules that make up the material was captured from the atmosphere during photosynthesis, a physical carbon capture and storage story in your hands. And when they are finally finished, they will degrade into soils and natural systems.<\/p>

\"enwxdnlnpustizaqwiyjcqgvk6ouc7kjh4yojwlwjkejexjw.jpg.jpg?w=1140&v=2\"
No animal testing round here<\/strong><\/p>

Our products are vegan-friendly<\/strong>. They are not tested on animals and do not contain any animal-derived content.<\/p>

Inks<\/strong><\/p>

Sharp, precise and professional, as well as environmentally friendly. We print in full colour with water-based inks on certified organic materials.<\/p>


Organic raw materials<\/strong><\/p>

To make farms more productive, the business as usual approach is to pump fertilisers into the ground, pesticides into the air, and in some cases, artificially heat and light plants to increase yield. Economically it makes sense because neither the cost of throwing stuff away when it is worn out, nor the climate cost of energy is costed in. But it's insane. Because the amount of energy, water and transport used, and the pollution that is created, is expensive for our environment and the people within it. This is not acceptable to us, because we do not want our products to cost the Earth. That's why we take a different approach.<\/p>

\"c5shmilxmt0rvzsqlopsepmn296mbhneb9uiedtmc7xw0quf.jpg.jpg?w=1140&v=2\"
Organic agriculture is a fundamentally different approach. It means letting plants grow naturally - using techniques the way nature intended them. Instead of pesticides, co-planting crops distract bugs. Instead of fertiliser, well, you have options. Like cow poo. And clean soil means that farmers can grow onions and food in the dry season instead of needing to irrigate water. So instead of creating carbon, these crops absorb it. Soft, kind to skin and a positive solution for our climate.<\/p>

Reusability<\/strong><\/h3>

Organic production massively reduces the carbon cost of materials, and, better still, we can re-utilise the material we have already got to reduce emissions further.<\/p>

Our Remill technology enables us to make new products from worn out materials instead of creating them from scratch every time. This is what we mean when we talk about circular design. The recycled tees and jumpers you can design on are made with organic cotton that has been sent back and remade. This reduces the material required to make a new yarn by using the material we already have. And by only printing what people need when they need it, waste is designed out in our factories at every stage. Waste saved is carbon saved.<\/p>

\"pyk0sexoubcwddowcimx5rqs9cuiffjmigda5abryxm3dp1z.jpg.jpg?w=1140&v=2\"
-- Every one of our products has a label like this, which you can scan to see instructions for sending back the items to be remade.<\/em><\/p>

And we do not stop there. We use renewable energy-powered web servers up in the cloud.<\/p>

\"dmcpw1jx3jc0yxs6gppvfmennwtc619tdfg0gssfoj5zcyu1.jpg.jpg?w=1140&v=2\"
-- This is the GCP cloud server in the Netherlands, one of the places our site is hosted. It's nerdy. And it's carbon neutral.<\/em><\/p>

It's a detail but an important one that shows how we've taken a root, leaf and branch approach to this issue.<\/p>

Talking about it<\/strong><\/h3>

60% of millennial\u2019s say they want to shop more sustainably. And with more than half of adults looking at sustainability as a factor when they shop from new brands, you can be sustainable without leaving your armchair.<\/p>